Title: The most popular media in the Democratic Republic of Congo
Introduction :
The Democratic Republic of Congo (DRC) is a country where television, radio and the Internet play a crucial role in the dissemination of information and entertainment. According to a recent study carried out by the market research firm Target SARL, it is interesting to note the evolution of the audience of different media in the country. In this article, we will present the results of this study, highlighting the most popular media in the DRC.
Radio: an essential media in the DRC
According to the survey carried out by Target SARL, radio remains the media with the most impact in the DRC, with an audience of 52% across the entire national territory. This figure demonstrates the popularity of radio among the Congolese population, who consider it a reliable source of information and entertainment. Radio is particularly followed by men aged 18 to 24, which indicates the importance of this media among Congolese youth.
The rise of the Internet: the second most popular media in the DRC
Another interesting fact revealed by the study is the rise of the Internet as a media. With an audience of 39%, the Internet is now the second most popular media in the DRC, even surpassing free-to-air television which saw a slight drop in audience to 23%. This development highlights the growing importance of the Internet in the daily lives of Congolese people, particularly for accessing information, social networks and online entertainment. The Internet is mainly used through cell phones and computers.
Television: a declining audience but an increasing pay television
Free-to-air television saw a slight drop in audience, dropping to 23%. However, pay television has managed to increase its impact, with more than 23% of the audience. This renewed interest in pay television could be explained by the growing supply of cable channels and the diversification of the programs offered, thus meeting the expectations of an increasingly demanding audience. Men, particularly young people, are the main consumers of television and cable channels in the DRC.
The written press: an audience in constant decline
On the other hand, the written press continues to lose popularity in the DRC, with only 2% audience in 2023. This confirms the trend observed in recent years, where fewer and fewer Congolese turn to printed newspapers for information. . The written press audience is mainly concentrated on men aged 25 to 49. This constant decline in the written press audience can be explained by the advent of digital media which offer greater accessibility and speed of information.
Conclusion :
The study carried out by Target SARL highlights the evolution of the media audience in the DRC. If radio remains the most popular media, the Internet is gaining ground and becoming the second most used media. Free-to-air television is experiencing a slight decline in audiences, while pay television is on the rise. On the other hand, the written press continues to lose listeners. These results demonstrate the evolution of media consumption habits in the DRC, particularly with the advent of digital technologies.