Title: The challenges to be met for effective RVA communication: The importance of image and transparency
Introduction :
The Régie des Voies Aires (RVA), under the presidency of Tryphon Kin-Kiey Mulumba, recently emerged from a period of tension with the union bench of the Congolese air transport authority. Following an emergency meeting, agreements were reached regarding school fees and salaries of company employees. However, this situation has revealed some challenges that the RVA must face. One of the main problems is the lack of effective image communication, which contributes to attacks on social networks. In this article, we will discuss the importance of consistent and transparent image communication for RVA.
The importance of the RVA’s image:
RVA is a communications company by nature. However, it suffers from a total absence of image communication on digital platforms. This shortcoming makes it vulnerable to virulent attacks on social networks and harms its public image. A company’s image often matters more than its reality, as it influences policy decisions and stakeholder support. Therefore, it is essential for RVA to develop clean and effective image communication, in order to be able to defend itself against these attacks and strengthen its reputation.
The need for increased transparency:
In addition to the question of image, the RVA must also face problems of transparency. To gain the trust of employees and the public, it is essential to provide full transparency on decisions made within the company. This includes consulting the union delegation before setting school fees, as noted in recent agreements. By making decision-making processes more transparent, RVA can ease tensions and build trust.
Communication from the state enterprise:
To improve its communication, the RVA must develop a strong digital identity. This can be achieved by creating an email address that is known and used by all staff, as well as establishing a social media presence. These tools will allow the company to communicate in real time about its activities, share relevant information and connect with its audience. By investing in a solid digital communications strategy, RVA can position itself as a credible and responsive player in its field.
Conclusion :
The RVA, under the presidency of Tryphon Kin-Kiey Mulumba, overcame a period of tension with agreements on school fees and salaries. However, this situation highlighted the need for the company to develop coherent and transparent image communication. By improving its communications, investing in a strong digital identity, and being transparent in its decision-making processes, RVA can strengthen its reputation, earn the trust of its employees and the public, and ensure its long-term success.