“Kylian Mbappé’s deepfake: how the virality of social networks can lead to misinformation”

Nowadays, social networks have become an essential way to share viral content and videos. However, this virality can sometimes lead to the dissemination of erroneous or diverted information. This is the case of a recent video by Kylian Mbappé, which quickly circulated on social networks before being hijacked numerous times, thus losing its initial parody character.

The video in question shows a man scolding a child who looks suspiciously like Kylian Mbappé. Posted by a comedy account specializing in “deepfakes”, this artificial intelligence generated video has generated many reactions and has been shared around the world.

In an interview, the author of this video, Younes, explains that it is a parody created thanks to open source software and good hardware. He points out, however, that his approach was clearly humorous and that he added a watermark as well as a disclaimer to clarify that it was a “deepfake”, and not an actual video.

Unfortunately, once on social networks, it is difficult to control the distribution of a video. Many users have indeed removed the watermark and posted the video presenting it as real. This virality has even led to the creation of fictional accounts around this video, thus fueling rumors.

This situation highlights the dangers of “deepfakes”, these videos manipulated by an AI that can be misused to deceive the public. It is therefore essential to make users aware of this phenomenon and to teach them to exercise discernment when faced with content shared on social networks.

In conclusion, the virality of social networks can sometimes lead to the dissemination of diverted or erroneous content, as was the case with Kylian Mbappé’s video. It is important to remain vigilant and verify the authenticity of information before sharing it, in order to preserve the integrity of information on the Internet.

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