Title: The impact of influencers on Congolese teenagers: a question of self-esteem
Introduction :
Social networks have given rise to a new form of influence: that of influencers. These women, with their glamorous lifestyle and perfect bodies, arouse the admiration and imitation of many Congolese teenagers. But what is the real impact of these influencers on Congolese youth? In this article, we will discuss the consequences of this influence on the self-esteem of adolescent girls, their perception of beauty and the social issues that arise from it.
The cult of bodily perfection:
The constant presence of influencers on social networks exposes teenage girls to unattainable standards of beauty. With their sculpted bodies, luscious lips and rounded buttocks, they have become role models for many young girls. However, this quest for bodily perfection can have harmful consequences on the self-esteem of Congolese teenagers.
The impact on self-esteem:
Teenage girls who don’t fit influencer beauty standards can feel self-conscious and develop low self-esteem. They may feel the need to change their physical appearance to meet these beauty standards, which can lead to dangerous behaviors such as restrictive diets, cosmetic surgery or the use of skin bleaching products.
Social issues:
In addition to the individual consequences, the influence of influencers on Congolese teenage girls also has social repercussions. In seeking to look like their idols, young girls may engage in excessive consumer behavior, spending their money on designer clothes, expensive beauty products and other accessories to perfect their image. This creates social pressure that can affect young girls from more modest socio-economic backgrounds.
Conclusion :
The impact of influencers on Congolese teenage girls cannot be overlooked. Their constant presence on social media shapes perceptions of beauty and success among young girls, which can lead to loss of self-esteem and excessive consumer behavior. It is therefore essential to encourage a more diversified vision of beauty and to promote the self-esteem of Congolese adolescent girls, by highlighting positive and authentic role models