Title: How Nigeria’s music mega-entrepreneurs are conquering the international stage
Introduction :
In the African musical landscape, Nigeria occupies a place of choice. With its musical mega-entrepreneurs, the country is propelled onto the world stage thanks to hundreds of millions of streams. In this article, we focus on Cracker Mallo aka Ayodeji Olowu, a confirmed talent in the Nigerian music industry. At only 26 years old, he is one of the star producers coveted by renowned artists such as Tiwa Savage, Olamide and Mister Real. We delve into the world of Cracker Mallo and his meteoric rise to appear on the soundtrack of the film Black Panther 2.
The unique talent of Cracker Mallo:
Cracker Mallo is known for his original productions mixing Afrobeat, hip-hop and soul. Each of his creations bears his unique signature, and it is thanks to one of them that he became known to the general public in Nigeria and beyond. The track “Jealous”, which he produced for the artist Fireboy, was a phenomenal success. Thanks to its presence on social networks, in particular through “dance challenges” where anonymous or famous people dance to music while filming themselves with their mobile phones, Cracker Mallo’s income has rapidly increased. Its economic model is based on streaming and subscription to online listening platforms, allowing it to receive remuneration based on a percentage of listening. In less than 10 years, Cracker Mallo’s productions have been streamed over 300 million times.
The diversification of Cracker Mallo:
As a talented entrepreneur, Cracker Mallo is not limited to music. He has also developed other activities to diversify his income. He has invested tens of thousands of dollars in a new music studio in Abuja, Nigeria’s federal capital. The artist now plans to produce his next Afrobeats tracks in this new studio, while maintaining his home studio in Lagos. Alongside his music career, Cracker Mallo has also launched his own clothing brand, Fashion Box, which is enjoying some success. By diversifying into different fields, it demonstrates its desire not to limit itself to a single sector, while maximizing its opportunities for success and financial gain.
Conclusion :
Cracker Mallo is a perfect example of those Nigerian musical mega-entrepreneurs who are enjoying a meteoric rise on the international scene. Thanks to his unique productions and the viral effect of social networks, he was able to conquer the hearts of listeners and build a flourishing career. His ability to branch out and explore other areas, such as fashion, speaks to his ambition to be a complete entrepreneur.. Nigeria continues to establish itself as a key country in the African music industry, and talents like Cracker Mallo are proof that the potential of this market is immense.