Today, the Nigerian music industry is booming with the emergence of talented producers and artists. Among them, Cracker Mallo, a 26-year-old prodigy who has made a name for himself on the world Afrobeat scene. Hailing from Lagos, Cracker Mallo has become a fixture in the industry producing hits for artists such as Tiwa Savage, Olamide and Mister Real.
The rise of Cracker Mallo is a true music industry fairy tale. His talent and unique style, blending afropop, hip hop and soul, quickly caught the attention of Nigeria’s biggest stars. His track “Jealous”, produced in collaboration with the artist Fireboy, was a resounding success, accumulating more than 300 million streams in less than 10 years.
In addition to his musical success, Cracker Mallo is also distinguished by his entrepreneurial vision. He invests considerable sums in the equipment of his recording studios in Lagos and Abuja, in order to continue to produce quality tracks. In addition, he diversified his activities by launching a clothing brand, Fashion Box, and considering embarking on a career as a solo singer.
This versatility and ambition are reminiscent of the career of Kanye West, a famous American rapper who not only excels in music, but also in the fashion and sneaker industry. Cracker Mallo is inspired by this example and dreams of following in the footsteps of Kanye West by becoming a successful entrepreneur in different fields.
The financial success of Cracker Mallo is undeniable. Thanks to the income generated by streaming and online listening platforms, he enjoys a comfortable financial situation which allows him to invest in new businesses and pursue his artistic ambitions.
Nevertheless, for Cracker Mallo, money and success should not be limiting factors. He sees diversification and exploring new opportunities as key to growing and reaching new heights. He not only produces for others, but also wants to make his own voice heard as a solo artist.
In conclusion, Cracker Mallo is an inspiring example of success in the Nigerian music industry. His talent, versatility and entrepreneurial vision have allowed him to stand out and achieve international success. With his determination and ambition, he is ready to conquer new horizons and establish himself as one of the great names of Afrobeat on the world stage.