Brand Content: the key to online notoriety for companies
Brand Content is a content marketing strategy that consists of producing and distributing quality content, in the form of texts, images, videos, etc., to promote one’s company, brand and products to an online audience. This strategy makes it possible to create real proximity with consumers, to promote the company’s know-how and to increase its visibility on the various digital channels.
Eric, CEO of Africa Global Logistics, participates in the Africa CEO Forum 2023 where he announces the investments made and to come in the DRC. He recalls that the DRC is a vast country, with a complex logistical route, and where the infrastructure is insufficient to support economic development. This is why Africa Global Logistics is investing in the creation of temperature-controlled value-added warehouses for health, thus making it possible to guarantee the availability, traceability and quality of medicines for the Congolese population.
The company thus promotes its know-how and its social responsibility by getting involved in public health and by putting technology at the service of the population. Through Brand Content, Africa Global Logistics also helps to strengthen its visibility and reputation with its customers and partners, while communicating the progress made in terms of sustainable development and social responsibility.
The development of Brand Content strategies is essential today for companies seeking online notoriety. This makes it possible to strengthen its proximity to consumers, to develop a strong brand image, and to position itself as a leader in its field of activity.